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Heatmap

Understand your customers’ behavior with heatmap analytics and optimize their path to purchase!

Heatmap in-store analytics allows you to grasp your visitors’ actions within your stores, which areas they are most attracted to, what products they search for, and what motivates them to buy. After obtaining the data for the store’s heatmap analysis, you will learn which product line and zones are performing better and improve the aspects that lead people to buy.

With retail heatmap analytics, you can understand the reasons behind the performance of successful areas and apply this knowledge to other zones to see the same or even better results. Let our hourly reports tell you how your store performs at different times during the day.

V-Count’s heatmap analysis is specifically designed to calculate the occupancy of specific areas within your stores. The device does this by anonymously tracking the number of visitors coming in and out of a particular area. They are the retailers’ most preferred choice to calculate the number of visitors that spend time in a predefined area.

This multicamera heatmap image is generated by multiple cameras tracking the full paths of people. It is not thermal or wifi data.

V-Count’s heatmap is equipped with fisheye lenses to cover a larger area. When the two devices complement each other, the comprehension of customer behavior gets much clearer. When people counters give overall visitor data, a heatmap provides engagement data for a specific area. Thanks to our heatmap device data, the success of certain areas can be measured, and this knowledge can be applied to other lower-performing areas. It also supports BLE tracking.

In addition to basic features, our multicamera heatmap solution provides more in-depth insights into visitor behaviors, as a map view where you can identify multiple zones and individual measurements for each zone, as well as visitor flow. With visitor flow analysis, you can anonymously track every customer and gain insights from the moment they enter your location to the moment of purchase, fully compliant with GDPR.

V-Count Heatmap Camera Specifications

Device Dimensions

(Rectangular Cover): 127x127x38mm

Packing Dimensions

250x167x82mm (WxDxH)

Device Weight

236g

Package Weight

1202g

Installation Height

Min. Height 2.2 meters, Max. Height 6 meters

POE

IEEE802.3af (48 V DC) 15.4W per port

Interface

HTTP / HTTPS

Operating System

Linux Based V-Count OS

Time

NTP, Adjustable Timezone, Automatic Daylight Saving Adjustments

Ethernet Connection

Yes

3G Connection

Yes

Data Storage

3 Months of offline storage with auto synchronization

User Levels

3 Levels: Admin, Standard, Guest User

Cabling

Cat5 – Cat6

Operating Environmental Specs

Temperature:-15°C to 40°C, Humidity: 10% to 90%

Storage Environmental Specs

Temperature: -40°C to 70°C, Humidity: 10% to 95%

Benefits of Heatmap

Real-time Customer Tracking

Track and record the path and actions of your customers within your stores in real-time to understand where they are lingering, and where they are buying by using in-store tracking technology.

Improve Store Design

Discover the most attractive areas for your customers. This in-store analytics information will help you make effective decisions about your product placements, lighting and positioning of shelves and mannequins.

Measure Success

By measuring your customers dwell-time with heatmap analytics in certain locations, you can get detailed info about how attractive your new product line is and which products are sold effectively when placed in different areas of your store.

Delist Unattractive Products

Discover which products are not being sold even though they are placed in an active popular area. Delist unattractive products from your popular areas and improve transaction rates.

Optimize Popular Areas

With heatmap in-store analytics, discover how many of your consumers leave your store after visiting which areas and reduce abandonment by changing up store layout and hotzone attractiveness.

Marketing Effectiveness

Improve marketing effectiveness and profit margins by analyzing the success of your events, campaigns and different media channels used in different areas.

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