Every business with a physical space should count customer traffic to see the bigger picture of what is going on in their business. Whether you are a shopping center, retail chain, museum, library, sporting venue, bank, restaurant or other… People Counting data will help you make well-informed decisions about your business.
Benchmarking businesses, figuring out the conversion rate for each spot to see the real performance, efficiently allocating your staff according to hourly visitor traffic will create value in terms of revenue, profit and efficiency.
Stereo Vision Depth Image
Our most recent V-Count 3D Alpha+ provides an average of 98% counting accuracy rate with its stereo vision technology, the highest technology available in the people counting market right now. It is the most accurate and reliable way to anonymously measure people’s footfall activity in and out of physical space.
The unit’s bi-directional feature can anonymously count people entering and exiting at the same time and reports these numbers separately. Moreover, by subtracting exiting from entering count, you can have an idea of when locations are most occupied, along with peak hours for visitor traffic.
A people counter can often be called a footfall counter, a traffic counter, a door counter, or a visitor counter. These devices essentially perform the same functions and deliver the same metrics. However, different terms are sometimes used for different environments and named accordingly.
In the retail industry, people counters are often referred to as footfall counters and traffic counters. These are people counting devices that count the number of customers entering or exiting a store.
A door counter is also a people counting device that counts the number of people entering or exiting a building through a specific door. Libraries, museums, and exhibitions usually refer to their people counting devices as door counters.
For tourist attractions, events, and public places, people counters are often called visitor counters, as they count the number of visitors in a place.
Retail stores are dynamic environments with ever-changing customer behavior. People counting is vital for retailers to know the exact number of visitors per store, the conversion rate and to optimize staffing depending on customer ratio.
Libraries and museums rely on government funding. To receive the necessary amount of grants, they need to be able to judge their footfall accurately. With people counting data, they will be able to know how many people visit the premises. Hence, they can receive their government grants accordingly.
Airports are one of the busiest and most dynamic places in the world. Understanding the traffic & tracking crowds movement from security check to plane embarkment allows more efficient operations, perfect staff allocation and increase passengers time at Duty-Free.
A supermarket’s goal is to turn all visitors into frequent buyers. With people counting data, supermarkets will know how many visitors they get and how many they converted into buyers. People counting information also helps with staff allocation to maximize customer satisfaction.
Shopping Malls draw lots of visitor traffic; not only because of shopping opportunities but also for entertainment value. With people counting, you will be able to see which areas are most crowded and attractive, thus, shape your marketing attractions and planning accordingly.
Events and expos are substantial grounds to make lasting impressions and present their products and services. With people counting, sponsors and owners know the exact number of visitors, peak hours and staff allocation accordingly with the number of visitors.